Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Maestral Travel Agency
Project Type:
Conceptual Architectural Design – Commercial Interior & Exterior
Industry:
Challenge:
The Maestral Travel Agency commercial building in Novi Sad required a conceptual architectural design that reflects the brand’s identity while ensuring both client comfort and employee functionality.
Key challenges included:
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Creating a commercial space that visually communicates trust, dynamism, and openness
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Designing a functional public reception area with controlled traffic flow
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Establishing a semi-private upper-level workspace for meetings and daily operations
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Maintaining visual continuity between interior levels
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Integrating strong branding elements within both interior and exterior architecture
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Ensuring a welcoming and recognizable exterior presence within an urban environment
Solution:
A comprehensive architectural design concept was developed to enhance spatial usability and brand expression:
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Designed an open and bright ground floor reception area with ergonomic seating arrangements
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Integrated signature design elements such as decorative columns and bold accent furniture
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Applied 3D wall branding combined with LED lighting for enhanced brand visibility
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Developed information desks with integrated monitors for improved client interaction
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Designed the upper floor as a semi-private business zone with meeting spaces and lounge area
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Established vertical visual connectivity between floors using open galleries and glass railings
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Introduced bold color accents to reinforce brand identity across furniture selection
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Designed a circular architectural feature with grid lighting as a visual focal point
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Applied horizontal façade layering with wide glass surfaces for natural light integration
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Designed a volumetric entrance frame featuring the agency’s 3D logo
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Incorporated horizontal louver elements for shading and visual rhythm
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Introduced greenery to improve exterior approachability and atmosphere
Result:
Through the implementation of a complete conceptual architectural solution, the Maestral Travel Agency building achieved improved spatial organization and visual identity.
Key outcomes:
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Strengthened brand presence through integrated interior and exterior design
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Enhanced customer interaction within public zones
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Improved functionality across working and meeting areas
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Established architectural continuity between interior levels
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Delivered a modern commercial space with strong visual impact
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
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