Client

Maestral Travel Agency

Project Type:

Conceptual Architectural Design – Commercial Interior & Exterior

Industry: 

Challenge:

The Maestral Travel Agency commercial building in Novi Sad required a conceptual architectural design that reflects the brand’s identity while ensuring both client comfort and employee functionality.

Key challenges included:

  • Creating a commercial space that visually communicates trust, dynamism, and openness

  • Designing a functional public reception area with controlled traffic flow

  • Establishing a semi-private upper-level workspace for meetings and daily operations

  • Maintaining visual continuity between interior levels

  • Integrating strong branding elements within both interior and exterior architecture

  • Ensuring a welcoming and recognizable exterior presence within an urban environment

Solution:

A comprehensive architectural design concept was developed to enhance spatial usability and brand expression:

  • Designed an open and bright ground floor reception area with ergonomic seating arrangements

  • Integrated signature design elements such as decorative columns and bold accent furniture

  • Applied 3D wall branding combined with LED lighting for enhanced brand visibility

  • Developed information desks with integrated monitors for improved client interaction

  • Designed the upper floor as a semi-private business zone with meeting spaces and lounge area

  • Established vertical visual connectivity between floors using open galleries and glass railings

  • Introduced bold color accents to reinforce brand identity across furniture selection

  • Designed a circular architectural feature with grid lighting as a visual focal point

  • Applied horizontal façade layering with wide glass surfaces for natural light integration

  • Designed a volumetric entrance frame featuring the agency’s 3D logo

  • Incorporated horizontal louver elements for shading and visual rhythm

  • Introduced greenery to improve exterior approachability and atmosphere

Result:

Through the implementation of a complete conceptual architectural solution, the Maestral Travel Agency building achieved improved spatial organization and visual identity.

Key outcomes:

  • Strengthened brand presence through integrated interior and exterior design

  • Enhanced customer interaction within public zones

  • Improved functionality across working and meeting areas

  • Established architectural continuity between interior levels

  • Delivered a modern commercial space with strong visual impact

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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