Client
KORYO
Info
Industry: Food & Drink
Market: Korea, EU, Global
Project Type: Packaging Design, Branding & Visual
Identity, Label Design
Products
Schisandra Berry Herbal Tea –
Premium Herbal Beverage
Scope of the Project:
• Packaging design: Creating a label for KORYO.
• Branding & Visual Identity: Designing a modern and premium look label that goes around the canister.
• Market positioning: Strengthening brand recognition in the competitive tea industry.
Exclusive Visual Identity:
The design of KORYO Schisandra Berry Herbal Tea merges traditional Korean motifs with luxurious details , creating a sophisticated and recognizable packaging that reflects the authenticity and premium quality of the brand. Inspired by rich cultural heritage, every element of the design tells a story of tradition, nature, and harmony , offering consumers a visual experience that embodies the essence of the product.
Clear Product Differentiation:
The combination of rich illustrations , intricate ornaments , and carefully selected colors sets this tea apart from the competition, positioning it as an exclusive choice for lovers of premium herbal beverages . This approach not only captures customers’ attention but also creates an emotional connection with the brand, emphasizing quality, authenticity , and the unique story behind each package.
Functionality for Different Markets:
The design is tailored for both physical retail stores , where it stands out with its strong visual presence , and e-commerce platforms , where it attracts attention through its rich aesthetics and storytelling approach . Every detail of the packaging is optimized for international markets , enabling seamless brand scalability and adaptation to different consumer preferences and shopping behaviors worldwide.
The Challenge:
Project Overview & Key Challenges
Bringing a Korean Tea Legacy to the Modern Market
KORYO, a Korean tea brand with deep cultural roots, sought to create a premium packaging design for their new product, Schisandra Berry Herbal Tea. The goal was to combine the rich traditions of Korean aesthetics with a modern, luxurious appeal, ensuring that the tea stands out on shelves while preserving its authenticity.
However, the project came with several key design challenges:
• Balancing tradition and modernity – How to integrate traditional Korean motifs into a packaging design that feels contemporary and premium?
• Creating an exclusive brand presence – The tea market is highly competitive, requiring an identity that conveys luxury and authenticity.
• Standing out in online & retail spaces – The packaging needed to be both visually striking in e-commerce listings and physically engaging on store shelves.
With these goals in mind, the Schisandra Berry Herbal Tea packaging was crafted as a bold yet elegant statement of Korean heritage and contemporary branding .
Design Strategy:
A Story Told Through Visuals
The design process was structured to emphasize storytelling through aesthetics, ensuring that every visual element reflected KORYO’s brand identity.
Aesthetics Rooted in Tradition:
The packaging design draws inspiration from classic Korean patterns, traditional colors, and cultural symbols to create an experience that feels both historic and contemporary.
• Intricate Korean patterns and textile-like borders reflect cultural authenticity.
• Warm earthy tones and deep red accents evoke the richness of Schisandra Berry, known for its deep heritage in Korean herbal traditions.
• Silhouette illustrations of traditional architecture reinforce the cultural identity while keeping the design sleek.
A Premium & Luxurious Look:
To elevate perceived value, we incorporated gold foiling effects and matte texture finishes, ensuring a tactile experience that reinforces exclusivity.
• Subtle embossing and textured print add a high-end finish.
• Minimalist typography keeps the design clean and modern, aligning with luxury tea brands.
• Canister packaging choice enhances durability, sustainability, and a premium unboxing experience.
Emotion & Exclusivity in Packaging:
Luxury tea consumers often seek an emotional connection with their products.
This packaging was crafted to evoke feelings of serenity, tradition, and refinement:
• Cultural storytelling – Every detail, from the geometric motifs to the nature-inspired artwork, enhances the emotional appeal.
• Elegant typography & branding – The clean yet refined KORYO logo contrasts beautifully with the intricate background, drawing immediate attention.
• High-end retail positioning – The vertical layout and layered detailing create a sense of depth and prestige when displayed on shelves.
Results:
Final Execution & Market Impact
The final packaging for Schisandra Berry Herbal Tea is a seamless fusion of history and modern luxury , ready to make an impact in both physical retail spaces and online e-commerce platforms .
• Distinct brand identity – KORYO now has a recognizable luxury aesthetic , setting it apart from competitors.
• Increased perceived value – The premium materials and intricate design establish KORYO as an elite tea brand .
• Market-ready for international expansion – The packaging design is crafted to appeal to both domestic Korean consumers and global tea enthusiasts .
Conclusion:
Visual Identity as The Key to Success
The Schisandra Berry Herbal Tea packaging is more than just a container — it is a visual representation of Korean tea culture , offering an immersive experience for consumers. Through careful craftsmanship and strategic branding , KORYO has successfully positioned itself as a modern yet authentic tea brand , ready to make its mark in the global market .
KORYO: Where Tradition Meets Elegance
If you want a visual identity that will make your brand stand out in the sea of competition, contact Infinity Design Studio today.
IMPACT & METRICS
Boost in Shelf Appeal &
Retail Interest
Premium design and tactile finishes attracted greater attention from high-end retailers and boutique distributors.
Increase in Online Wishlist Saves
Users browsing tea collections on e-commerce platforms were more likely to save or bookmark KORYO for later purchase due to its distinctive appearance.
New Retail Agreements Secured Post-Rebrand
After launching the new packaging, KORYO entered 5 additional high-end domestic and international retail chains.
Positive Emotional Response in Consumer Testing
Consumers associated the packaging with tradition, trust, and sophistication — validating the cultural storytelling approach.
Greater Consumer Recall Compared to Previous Design
The updated label significantly outperformed older versions in recall tests across both in-store and online impressions.
Increase in Brand Recognition Among New Customers
The updated design enabled stronger brand identification among first-time buyers, with 78% associating the product with KORYO after initial exposure.
Proud Clients
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Short biography
Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Testimonials
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
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