Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
LIBERAZEN
Project Type:
Label design for the KETO BHB dietary supplement, created for six different product variations.
Industry:
Challenge:
The LIBERAZEN brand required a modern and visually distinctive label design in order to strengthen its positioning within the premium dietary supplement segment on Amazon.
Key challenges included:
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Creating a label that reflects the product’s strength, quality, and premium positioning
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Developing a design that appeals to high-end consumers in the competitive supplement market
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Ensuring clear communication of product benefits and certifications
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Maintaining a consistent visual identity across six product variations
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Designing a label that stands out in Amazon search results
Solution:
A strategic design approach was implemented to combine luxurious aesthetics with functional communication:
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Designed a series of labels featuring a sophisticated black background with dynamic accent colors
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Established a clear visual hierarchy highlighting the brand name, product title, benefits, and certifications
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Applied premium print-ready design techniques to ensure a high-quality visual and tactile finish
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Developed iconography and infographic-style elements to enhance readability and product understanding
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Selected a vivid purple accent color to improve product visibility and attract customer attention within Amazon listings
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Maintained a consistent design system across all six product variations to reinforce brand recognition
Result:
Through the implementation of premium label design and optimized visual presentation, LIBERAZEN achieved improved brand positioning across the Amazon marketplace.
Key outcomes:
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Increased sales performance and brand recognition
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Strengthened competitive positioning within the premium supplement segment
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Enhanced customer engagement through visually distinctive packaging
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Improved consistency across product variations
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Reinforced the importance of strong visual identity in eCommerce success
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Proud Clients
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