COMPANY - BRAUEREI 2572
Brauerei 2572 beer label REDESIGN / PRODUCT LINE PRODUCTION YEAR - 2024 / 2025 / 2026.
BRAUEREI 2572
COUNTRY: Switzerland, Europe
Market: Switzerland, Germany, Austria, EU
Project Type: Label Redesign, Visual Identity, Packaging
Lager, Amber, Pale Ale, IPA, Alkoholfrei
Brauerei 2572 is a local brewery renowned for its traditionally crafted, high-quality beer.
To strengthen their brand and make their products more recognizable in the market, the clients decided to refresh the design of their labels.
Infinity Design Studio was tasked with creating visually appealing, distinctive, and functional labels for multiple beer types – Lager, Amber, Pale Ale, IPA, Alkoholfrei.
The world’s most respected Craft Beer Brands are built on far more than exceptional brewing—they are recognized through authentic storytelling, distinctive Brand Identity, and premium Label Design that reflects the character behind every bottle. Before customers experience the taste, they experience the brand, making first impressions essential in a highly competitive craft beer market.
For Brauerei 2572, our objective extended beyond redesigning a beer label. We set out to create a timeless visual identity inspired by Swiss Craftsmanship, premium brewing traditions, and modern market expectations. Every design decision was strategically developed to strengthen Brand Recognition, improve Shelf Presence, and create a cohesive identity that communicates quality, authenticity, and long-term brand value.
BRAUEREI 2572
Brauerei 2572 represents the perfect balance between Swiss Brewing Heritage, Craft Beer Branding, and modern Packaging Design. The objective was to develop a distinctive Beer Label Design System capable of strengthening the brewery’s Brand Identity across retail, hospitality, and specialty beer markets while preserving the authenticity that loyal customers already trusted. Every design decision was strategically developed to improve Brand Recognition, communicate premium quality, and create a memorable customer experience for a growing community of Craft Beer Enthusiasts.
THE SOLUTION INCLUDED:
THE FINAL RESULT:
The new label is not just a design – it is a strategic tool that communicates the premium quality of the product. A precisely crafted visual identity ensures that Brauerei 2572 stands out in the premium segment, while its unique aesthetics strengthen the emotional connection with consumers.
Different types of beer are now clearly distinguished through carefully selected colors and graphic elements. Customers can quickly and intuitively recognize their favorite beer variety, improving the user experience and increasing brand loyalty.
The label design is adapted to a wide range of packaging and premium bottles, including special matte black bottles for exclusive editions. This flexibility allows the brand to easily expand its product line while maintaining a consistent and luxurious visual identity across all markets.
The previous labels no longer reflected the premium quality and authenticity of Brauerei 2572.
The clients wanted:
This required a strategic design approach that combines aesthetics, functionality, and brand recognition.
We analyzed the brewery’s visual identity, competitors, and market trends in the premium beer segment. The goal was to create a design that reflects tradition, authenticity, and exclusivity.
The dominant visual element chosen was the name “2572” in a bold, industrial-style typeface, symbolizing tradition and craftsmanship.
Each beer type was assigned a unique color, allowing for easy recognition on the shelf:
A dark, rustic background with subtle textures conveys authenticity and premium quality.
The minimalistic yet impactful front label features only key information – brewery name, beer type, and alcohol percentage – while detailed product information is placed on the back.
The labels were optimized for printing on various materials, including matte black bottles, to ensure compatibility with special beer editions. Additionally, space was provided for adding the bottling date, which was one of the client’s requests.
COMPANY - BRAUEREI 2572
NEW Brauerei 2572 beer label DESIGN / PRODUCT LINE PRODUCTION YEAR - 2026
BRAUEREI 2572
COUNTRY: Switzerland, Europe
Successful Brand Development doesn’t end with a single product—it creates a scalable Brand System capable of supporting future innovation, portfolio expansion, and long-term business growth.
Every new product should strengthen the existing Brand Identity, preserve visual consistency, and build greater customer recognition while adapting to changing market demands.
Expanding an established product line requires far more than introducing a new design. It demands a strategic balance between Packaging Design, Brand Consistency, Product Differentiation, and commercial performance, ensuring every new release naturally becomes part of a recognizable and cohesive brand experience.
The new Alcohol-Free Label was developed as a natural extension of the existing Brand Identity, preserving the recognizable visual language while introducing a new product category. This approach strengthens Brand Consistency, simplifies future portfolio expansion, and reinforces customer trust across every touchpoint.
A refined Information Hierarchy, bold typography, and the prominent ALKOHOLFREI designation allow customers to immediately recognize the product while maintaining a premium and authentic Craft Beer appearance. Faster recognition creates a smoother buying experience and improves shelf performance.
The redesigned Packaging System was created with long-term flexibility in mind, allowing new beer varieties, seasonal editions, and limited releases to be introduced while preserving a unified Brand Identity.
“Every new product strengthens the brand instead of competing with it.”
Following the success of the original Brauerei 2572 Packaging Design project, the brewery entrusted us with a new challenge—developing the Visual Identity for its upcoming Alcohol-Free Beer while preserving complete consistency across the existing Craft Beer Portfolio.
The objective was not to create a completely new design language, but to strategically extend the established Brand Identity System into a new product category.
The new label needed to be instantly recognizable as part of the Brauerei 2572 family while clearly communicating its Alcohol-Free positioning and maintaining the premium perception customers already associated with the brand.
Achieving this required the perfect balance between Brand Consistency, Shelf Visibility, Product Differentiation, and long-term scalability.
To preserve a unified Packaging Design System, we retained the signature visual elements that define the Brauerei 2572 Brand Identity:
At the same time, the new label was carefully refined to emphasize its Alcohol-Free positioning through a dedicated ALKOHOLFREI designation, optimized Information Hierarchy, and enhanced visual clarity.
Every design decision was strategically developed to improve Product Recognition, simplify customer navigation, strengthen Shelf Impact, and deliver a seamless Brand Experience across the complete product portfolio.
The final result successfully expands the Brauerei 2572 Product Portfolio with a product that feels both familiar and distinctive.
The new Alcohol-Free Beer integrates naturally into the existing product range while achieving stronger Shelf Visibility, improved Brand Recognition, and immediate product identification for consumers.
By treating the new release as an extension of the existing Brand System rather than an isolated design project, Brauerei 2572 now benefits from a scalable Packaging Design Strategy that supports future product launches, portfolio expansion, and sustainable Brand Growth.
The new label design resulted in:
A clearer and more sophisticated brand identity, attracting customers from the premium segment.
Easier product recognition in retail, thanks to color-coded labels.
Increased sales in local hospitality venues, as the visual identity became more recognizable and desirable.
Successful integration into the marketing strategy, as the labels are visually appealing in photos and promotional materials.
We partnered with Brauerei 2572 to transform a collection of individual Beer Labels into a unified and strategically developed Brand Identity System. By combining Packaging Design, Brand Strategy, Visual Storytelling, Product Positioning, and consistent Brand Architecture, we created a stronger, more recognizable market presence while preserving the brewery’s authentic Swiss Craft Beer Heritage.
From the original beer portfolio to the newly introduced Alcohol-Free Beer, every design decision was strategically developed to improve Shelf Visibility, strengthen Brand Recognition, increase customer trust, and support long-term Brand Growth. The result is a cohesive Packaging Design System and premium Visual Identity that enables future product expansion while remaining true to the craftsmanship, tradition, and values that define Brauerei 2572.
This project demonstrates how a well-designed beer label is crucial for market success. Through brand analysis, market research, and carefully crafted graphic elements, a series of labels were created that not only look great but also effectively communicate the values of Brauerei 2572.
The success of the original Packaging Design project evolved into a long-term partnership with Brauerei 2572, continuing through the development of the brewery’s new Alcohol-Free Beer. This follow-up project demonstrates how strategic Brand Development, Beer Label Design, and a scalable Packaging Design System can successfully support Product Innovation, future product launches, and sustainable business growth while maintaining a consistent Brand Identity.
By extending the established visual language across new product categories, we created a cohesive Brand Architecture that strengthens Market Recognition, reinforces customer trust, and provides a flexible foundation for continued portfolio expansion. The result is a future-ready Craft Beer Brand built on consistency, premium design, and long-term commercial success.
If you need a visual identity that will make your brand stand out in a competitive market – contact Infinity Design Studio.
Exceptional beer packaging does more than identify a product—it introduces the brewery, communicates its character, and builds recognition before the bottle is ever opened. Every successful redesign is the result of balancing authenticity, craftsmanship, and strategic brand evolution while respecting the heritage that makes every brewery unique.
Every sketch.
Every refinement.
Every label.
Each creative decision strengthened the connection between tradition, quality, and memorable brand recognition.
For Brauerei 2572, packaging became more than a product identity.
It became the visual story of the brewery itself.
Striking packaging generated significantly more customer photos, shares, and mentions online.
Beer types are now instantly recognizable, reducing confusion and increasing customer satisfaction and loyalty.
Enhanced brand presence enabled distribution expansion into more high-end retail locations and specialty shops.
The redesign introduced a sense of heritage, quality, and authenticity that reinforced long-term presence across regional and EU markets.
New product developed within the established visual identity system.
The extended visual identity reinforces customer familiarity and strengthens brand recall across the entire product portfolio.
Alcohol-free positioning instantly recognizable at shelf level.
Strong typography and visual hierarchy increase product visibility.
Foundation created for future seasonal and specialty beer releases.
Design system prepared for future product line extensions.
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The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Founder & CEO – Infinity Design Studio
Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Infinity Design Studio is your trusted creative partner for Strategic CASE STUDIES that strengthen Brand Authority, build customer trust, and transform successful projects into powerful business assets.
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
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