Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Alex Havrylov
Project Type:
Industry:
Challenge:
LIBERAZEN, a high-end dietary supplement brand, needed a visually striking, premium label design for its Keto Diet product line, optimized for the highly competitive Amazon marketplace. The goal was to create a cohesive, luxurious, and impactful visual identity that would instantly communicate product benefits while maintaining consistency across multiple product variations.
To achieve this, the design had to:
✔ Capture attention in Amazon search results with a high-impact aesthetic.
✔ Clearly communicate key product benefits and certifications.
✔ Align with the premium segment while standing out from competitors.
✔ Maintain a consistent visual hierarchy across six different variations.
Solution:
To position LIBERAZEN KETO DIET as a market leader, we developed a powerful, conversion-driven label and Amazon listing presentation, integrating premium branding with a structured, informative design.
🔹 Luxury Aesthetic & Premium Materials
✔ A sleek black base complemented by dynamic red and metallic accents, reinforcing the premium and high-performance positioning.
✔ High-quality printing techniques and glossy finishing for an elite shelf presence.
🔹 Optimized for Amazon Sales & Conversion
✔ Bold typography for the product name, ensuring maximum legibility on small and mobile screens.
✔ A structured layout that guides the eye toward essential product benefits.
✔ Custom icons and infographics to instantly highlight key features like fat metabolism, appetite suppression, energy boost, and keto support.
🔹 Cohesive Branding for Multiple Variations
✔ Developed a consistent visual system across six product versions while maintaining clear differentiation through color accents and secondary elements.
✔ Ensured seamless integration of FDA, GMP, and NON-GMO certifications to build trust and credibility among consumers.
Result:
🔥 The LIBERAZEN KETO DIET design successfully positioned the product as a premium choice in the keto supplement category, leading to:
📊 Higher Visibility on Amazon – The bold and sleek design made the product stand out in search results, boosting click-through rates (CTR).
🛒 Stronger Purchase Intent – A well-balanced mix of science-driven visuals and lifestyle appeal resulted in higher conversions.
🏆 Premium Brand Recognition – Consistency across multiple product variations reinforced LIBERAZEN’s reputation as a trusted supplement brand.
🚀 Long-term Amazon Success – The client expanded their product line using the same winning design framework, proving the effectiveness of the brand strategy.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
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