Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Label Redesign for Brauerei 2572
CREATING A VISUAL IDENTITY FOR A PREMIUM BEER
COMPANY - BRAUEREI 2572
Client
BRAUEREI 2572
Info
Industry: Food & Drink, Retail, Vape Industry
Market: Switzerland, Germany, Austria, EU
Project Type: Label Redesign, Packaging, Visual Identity
Products
Lager, Amber, Pale Ale, Weizen, IPA
Brauerei 2572 is a local brewery renowned for its traditionally crafted, high-quality beer.
To strengthen their brand and make their products more recognizable in the market, the clients decided to refresh the design of their labels.
Infinity Design Studio was tasked with creating visually appealing, distinctive, and functional labels for multiple beer types – Lager, Amber, Pale Ale, Weizen, and IPA.
Exclusive Visual Identity:
The new label is not just a design – it is a strategic tool that communicates the premium quality of the product. A precisely crafted visual identity ensures that Brauerei 2572 stands out in the premium segment, while its unique aesthetics strengthen the emotional connection with consumers.
Clear Product Differentiation:
Different types of beer are now clearly distinguished through carefully selected colors and graphic elements. Customers can quickly and intuitively recognize their favorite beer variety, improving the user experience and increasing brand loyalty.
Functionality for Different Markets:
The label design is adapted to a wide range of packaging and premium bottles, including special matte black bottles for exclusive editions. This flexibility allows the brand to easily expand its product line while maintaining a consistent and luxurious visual identity across all markets.
Client’s Problem:
The Need For A New Identity
The previous labels no longer reflected the premium quality and authenticity of Brauerei 2572.
The clients wanted:
- A more modern and luxurious design to highlight the quality of the beer.
- Clear differentiation between beer types using colors and graphic elements.
- A functional design that allows for easy recognition even when the beer is stored in crates.
- Compatibility with different bottle types, including matte black bottles for special editions.
This required a strategic design approach that combines aesthetics, functionality, and brand recognition.
Solution:
Exclusive and Striking Label Design
Research and Brand Analysis
We analyzed the brewery’s visual identity, competitors, and market trends in the premium beer segment. The goal was to create a design that reflects tradition, authenticity, and exclusivity.
Concept Development and Selection of Key Elements
The dominant visual element chosen was the name “2572” in a bold, industrial-style typeface, symbolizing tradition and craftsmanship.
Each beer type was assigned a unique color, allowing for easy recognition on the shelf:
- Amber – copper tone
- Lager – golden tone
- Pale Ale – silver-white tone
A dark, rustic background with subtle textures conveys authenticity and premium quality.
The minimalistic yet impactful front label features only key information – brewery name, beer type, and alcohol percentage – while detailed product information is placed on the back.
Finalization and Technical Adaptation
The labels were optimized for printing on various materials, including matte black bottles, to ensure compatibility with special beer editions. Additionally, space was provided for adding the bottling date, which was one of the client’s requests.
Results:
A Successful Rebranding and Brand Strengthening
The new label design resulted in:
A clearer and more sophisticated brand identity, attracting customers from the premium segment.
Easier product recognition in retail, thanks to color-coded labels.
Increased sales in local hospitality venues, as the visual identity became more recognizable and desirable.
Successful integration into the marketing strategy, as the labels are visually appealing in photos and promotional materials.
Conclusion:
Visual Identity as the Key to Success
This project demonstrates how a well-designed beer label is crucial for market success. Through brand analysis, market research, and carefully crafted graphic elements, a series of labels were created that not only look great but also effectively communicate the values of Brauerei 2572.
If you need a visual identity that will make your brand stand out in a competitive market – contact Infinity Design Studio.
IMPACT & METRICS
Increase in Shelf Visibility
0
%
Color-coded labels and bold typography dramatically improved product recognition in retail environments.
Growth in Sales at Hospitality Venues
0
%
The premium label design boosted perceived value, resulting in more frequent orders at local bars and restaurants.
More Social Media Engagement
0
x
Striking packaging generated significantly more customer photos, shares, and mentions online.
Improved Consumer Differentiation
0
%
Beer types are now instantly recognizable, reducing confusion and increasing customer satisfaction and loyalty.
New Retail Points of Sale Secured
+
0
Enhanced brand presence enabled distribution expansion into more high-end retail locations and specialty shops.
Increased Brand Trust Among Premium Consumers
0
%
The redesign introduced a sense of heritage, quality, and authenticity that reinforced long-term presence across regional and EU markets.
Proud Clients
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
