Branding & Visual Identity For Kannbi Beauty Concept
BRANDING & VISUAL IDENTITY FOR KANNBI BEAUTY CONCEPT
COMPANY - KANNBI BEAUTY CONCEPT
Client
BRAUEREI 2572
Info
Industry: Cosmetics & Beauty
Market: Serbia, EU (Premium Urban Market)
Project Type: Branding, Visual Identity, Logo Design,
Business Cards, Service Price List, Signage
Products
Lash Extensions, Brows, Manicure,
Pedicure, Professional Depilation
KannBi Beauty Concept is a high-end beauty studio located in the heart of Vračar, Belgrade. Established in 2023, this modern salon specializes in lashes & brows, manicures, pedicures, and professional depilation services.
To position the brand as a premium, elegant, and sophisticated beauty studio , Infinity Design Studio was entrusted with the complete branding and visual identity. The objective was to create a luxurious and professional visual presence that reflects the quality of the services offered.
This case study presents the comprehensive branding solution, including logo design, business cards, service price list, and illuminated signage, ensuring that KannBi Beauty Concept stands out in the competitive beauty industry.
Exclusive Visual Identity:
In today’s competitive beauty market, a recognizable and sophisticated visual identity is essential for attracting the right clients. For KannBi Beauty Concept, we designed a brand that exudes luxury, elegance, and professionalism.
Through a carefully selected combination of golden details, minimalism, and modern lines, we created an identity that clearly communicates quality and prestige.
Clear Product Differentiation:
A client’s first interaction with a brand is often visual – whether through a logo, business card, or advertisement. That’s why it’s crucial that the design immediately conveys exclusivity and reliability.
By combining dark tones with luxurious metallic gold elements, we crafted a sophisticated look that reflects the high-quality services offered by KannBi Beauty Concept.
Functionality for Different Markets:
A strong brand is not just a beautiful logo – it’s the entire experience a client encounters. That’s why we created a complete and cohesive identity for KannBi Beauty Concept: from the logo and business cards to the service price list and illuminated signage.
Every element is part of a harmonized system, ensuring that the brand leaves a professional and unforgettable impression wherever it appears.
The Challenge:
Creating a Luxury and Recognizable Brand Identity
KannBi Beauty Concept aimed to establish itself as a high-end beauty studio in an already saturated market. The main challenge was to develop a visual identity that immediately communicates exclusivity, professionalism, and premium service.
Key Branding Challenges:
- Creating a strong and elegant logo that reflects the salon’s refined aesthetics.
- Designing business cards that leave a lasting impression on high-end clientele.
- Developing a modern and stylish price list, making services easy to understand while maintaining a luxury appeal.
- Ensuring brand consistency across all promotional materials, from printed elements to digital presence.
- Crafting an illuminated exterior sign that enhances the salon’s visibility and reinforces the brand identity.
To address these challenges, Infinity Design Studio developed a tailored branding solution that aligns with the studio’s mission and target audience.
SERVICE PRICE LIST DESIGN
Solution:
A Luxurious and Cohesive Visual Identity
Logo Design: The Face of Elegance
The KannBi Beauty Concept logo was designed to capture sophistication and exclusivity. The custom-drawn illustration of a woman’s silhouette symbolizes beauty, grace, and professionalism, while the elegant golden typography reinforces the premium positioning of the brand.
- Minimalist yet luxurious – The refined design exudes simplicity and elegance.
- Gold and black color palette – Creates a high-end, timeless aesthetic.
- Distinctive monogram (KB) – Used as a secondary branding element for versatility.
Business Cards: Making a Lasting Impression
A well-designed business card is a powerful networking tool, especially in the beauty industry. For KannBi Beauty Concept, Infinity Design Studio created sleek, black matte business cards with gold embossed details, reinforcing the brand’s luxury and exclusivity.
- Premium feel with embossed gold foil
- Clear and elegant typography for easy readability
- Structured layout for seamless communication
Service Price List: Combining Functionality and Luxury
The KannBi service price list was designed to be aesthetic and functional, ensuring clients can easily navigate through the salon’s offerings while experiencing the luxury branding.
- Modern and visually appealing design
- Gold, black, and soft pink accents for a sophisticated look
- Clear categorization of services for effortless browsing
Illuminated Exterior Sign: Enhancing Visibility & Prestige
The final touch of the branding process was the illuminated signboard at the salon’s entrance, ensuring that KannBi Beauty Concept gains strong visibility while maintaining a premium and elegant appearance.
- Gold-lit logo on a matte black background for high contrast and recognition.
- Enhances brand presence in the high-end Vračar district.
- Creates a premium and inviting entrance for customers.
Results:
A Distinctive and Recognizable Beauty Brand
The successful execution of this branding project resulted in:
A strong and elegant brand identity, making KannBi Beauty Concept stand out as a high-end beauty studio.
Consistent and luxurious visual communication, from business cards to the illuminated sign.
Increased recognition and memorability, helping the studio attract and retain premium clientele.
A cohesive, high-quality branding presence, reinforcing professionalism and exclusivity in the beauty industry.
Conclusion:
Branding as a Key to Market Success
Through strategic design and carefully crafted visuals, Infinity Design Studio transformed KannBi Beauty Concept into a brand that radiates professionalism, luxury, and elegance.
If you want to elevate your brand with premium, distinctive, and strategically designed visuals, contact Infinity Design Studio today.
IMPACT & METRICS
Brand Recall Increase
Among Target Audience
The elegant and cohesive visual identity significantly enhanced memorability and recognition within the high-end beauty clientele.
Growth in Premium
Client Bookings
The luxurious branding and service presentation attracted more affluent clients seeking premium salon services.
Higher Engagement on
Instagram & Pinterest
The refined visual aesthetics led to increased shares, saves, and interactions across beauty-focused social media platforms.
More Walk-In Clients After
Signboard Installation
The illuminated exterior sign improved street visibility and foot traffic, especially during evening hours.
Brand Consistency
Across All Touchpoints
From logo to printed materials and signage, the studio achieved full visual harmony, elevating trust and professionalism.
Brand Recall Increase Among Target Audience
The elegant and cohesive visual identity significantly enhanced memorability and recognition within the high-end beauty clientele.
Proud Clients
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Short biography
Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
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MarceQ
BRAUEREI 2572
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
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LUCIDKITCHEN
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Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
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