Packaging Redesign for a Nutritious on-the-go Drink
Building a Brand for the Modern Lifestyle
COMPANY - MEAL 2 GO (OPTISLIM)
Client
Optislim – OptiPharm Group
Info
Industry: Food & Drink
Market: Australia, EU, Global (Health-Conscious Consumers)
Project Type: Packaging Redesign, Branding, Product
Visualization
Products
Meal 2 Go – Nutritious Liquid Meal
in a Can
Target Audience: Ages 25–34 , active individuals with a busy lifestyle, health-conscious consumers.
Main Objective: To create an innovative and visually appealing packaging design that effectively communicates nutritional benefits and stands out in retail environments.
In today’s fast-paced world, convenience and health are the top priorities when choosing food products. Meal 2 Go was designed for people seeking a quick, nutrient-rich meal alternative without compromising on taste or quality.
About Optislim:
Optislim is one of the most successful brands in the Health & Nutrition category, with over 25 years of experience. As part of the OptiPharm group, the brand has built a strong presence in the Australian health and wellness market. Optislim products are known for their clinically proven effectiveness in weight loss and healthy nutrition.
Infinity Design Studio was entrusted with creating an innovative packaging concept that positions Meal 2 Go as a leader in its segment
Exclusive Visual Identity – Meal 2 Go as a Premium Product in the Health Industry:
In the health beverage and functional food industry, visual identity plays a crucial role in attracting consumers and establishing brand recognition. Meal 2 Go now exudes a modern, sophisticated, and health-focused lifestyle.
The new visual identity of the labels and packaging provides:
- Clean and modern aesthetics – capturing attention in retail environments.
- Premium positioning – clearly communicating the nutritional benefits.
- Emotional connection with consumers – reinforcing the feeling of making a healthy choice.
Brand Consistency – The Key to Long-Term Success:
Meal 2 Go now has a unique and consistent visual identity. The redesigned labels and packaging ensure that the brand remains instantly recognizable across:
- Petrol stations, convenience stores, and supermarkets.
- A consistent design approach ensures that customers associate the brand with quality and a healthy lifestyle.
Emotional Connection with Consumers Through Design and Messaging:
Consumers don’t just choose a product – they choose a brand that reflects their lifestyle. Meal 2 Go is more than just a nutritious drink ; it’s a symbol of healthy choices and convenience.
How did we create an emotional connection with consumers?
- Warm and natural color palette – evokes health and energy.
- Visually appealing imagery – highlights taste and product quality.
- Clear messaging – emphasizes key nutritional benefits and builds trust.
- Design tailored to an active lifestyle – simple, modern, and functional.
Through smart design and messaging, Meal 2 Go creates an emotional connection with consumers, positioning itself as the ideal choice for a quick, healthy, and delicious meal.
The Challenge:
Creating a Modern and Attractive Packaging for a Growing Brand
Meal 2 Go is a premium liquid meal designed for health-conscious individuals who need a quick, nutritious solution.
Key challenges in the design process:
- Balancing functionality with visual appeal – the label needed to clearly communicate product benefits while maintaining an eye-catching look.
- Designing a package that conveys quality and taste – ensuring that the visuals reflect the product’s rich flavors and nutritional content.
- Enhancing brand recognition – ” Meal 2 Go “ had to be the dominant name, while Optislim needed to remain a recognizable mark of quality .
- Appetizing visual communication – design elements had to create a desire to try the product instantly.
Solution:
Premium Visual Identity and Innovative Packaging Design
Infinity Design Studio developed a completely new label and packaging concept for Meal 2 Go, aligned with modern trends in the food and beverage industry.
The new label highlights the product’s key nutritional benefits:
- High protein content (20g) as the main selling point.
- Low sugar, packed with vitamins and minerals, only 120 calories.
- Emphasis on taste – appealing visuals of vanilla and chocolate flavors.
- Sophisticated typography and a modern color palette.
Strategic label and can design features:
- Minimalistic and readable layout – ensuring customers immediately recognize the product benefits.
- Brand organization – ” Meal 2 Go “ remains the primary focus, while Optislim is subtly present as a mark of trust.
- 3D product visualizations – realistic renderings allow the client to see the final product in a retail setting.
- Additionally, after the initial concept, 8 new label variations were developed.
- Comprehensive dieline files were prepared for final production and printing.
Results:
Visually Appealing and Functional Packaging that Communicates Product Value
The new Meal 2 Go packaging redesign successfully differentiates the product from competitors and provides the following benefits:
Increased brand recognition in the health and nutrition market.
Stronger purchase motivation through visually appealing product presentation.
Clear communication of key nutritional advantages.
Precise dieline preparation ensures flawless printing and manufacturing.
Infinity Design Studio applied a comprehensive strategic and design approach, ensuring Meal 2 Go stands out as the ultimate quick, healthy, and tasty meal option.
Conclusion:
Design as the Key to Brand Success
In today’s visual-driven market, design is not just aesthetics – it’s a powerful tool for sales and differentiation.
Through a carefully crafted design strategy, Infinity Design Studio has positioned Meal 2 Go as a recognizable brand that communicates quality, taste, and a healthy lifestyle. Meal 2 Go is no longer just a drink – it’s a symbol of a modern, healthy, and active lifestyle.
The new visual identity will not only enhance brand awareness but also increase consumer interest and sales in the health food market.
If you want a visual identity that sets your brand apart from the crowd and positions it as a leader, contact Infinity Design Studio today.
IMPACT & METRICS
Increase in Product
Visibility at Point of Sale
The bold packaging and modern aesthetics boosted shelf visibility across supermarkets, petrol stations, and convenience stores.
Rise in Purchase Intent for the Meal 2 Go Line
Clear communication of protein content, low sugar, and vitamin benefits encouraged more health-conscious decisions.
Higher Engagement from
New Demographic
Design repositioning attracted not only health-focused users but also fitness and lifestyle audiences.
Product Lines Developed
From One Concept
Original packaging inspired the launch of a completely new energy drink brand — Get Energized, expanding the client’s portfolio.
Positive Consumer Feedback on Energy Branding
Futuristic visuals and clear messaging on the Get Energized can were highly praised, especially among young, dynamic consumers.
Brand Association With Healthy On-The-Go Lifestyle
Strategic packaging design reinforced the product’s identity as a convenient, health-conscious choice for active individuals.
Proud Clients
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Short biography
Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
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We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
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LUCIDKITCHEN
Excellent professional, quick service. We recommend working with him!
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BROMELIFE
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
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ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
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UNO DOGGO
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
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COPPER GEMZ
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
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TRIDENT POSEIDON
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
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This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
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This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
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Worked perfectly together and carried out extremely quickly with corrections and changes.
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Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
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