TOURANE & CO. – LUXURY BRAND IDENTITY

Tourane & Co. is a premium fashion brand that blends luxury, elegance, and wearable technology. Specializing in high-quality jewelry and handbags designed to enhance the look of smartwatches and fitness trackers, the brand targets stylish women with an active lifestyle.

The challenge was to create a distinctive and sophisticated brand identity that reflects exclusivity while maintaining modern design functionality. The solution incorporated a handwritten “T” for femininity and refinement, a timeless and professional typeface, and a dark neutral color palette symbolizing luxury, while a magenta accent adds energy and modernity.

This minimalist yet impactful approach ensured a strong and consistent brand presence across all formats – from business cards and packaging to digital platforms.

The solution included:

A visual identity that sets Tourane & Co. apart in the market, positioning the brand at the forefront of luxury fashion and wearable technology.

View the full case study and discover the power of strategic branding.

Download Case Study

Explore all our Case Study projects and find your inspiration

Ready To Elevate Your Brand’s Packaging To Premium Status?

Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.

Proud Clients

Testimonials

Let’s Create a Premium Design Experience

Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.

We’ll get back to you within 24 hours.

Personal Information
Please provide your basic contact information so we can connect with you quickly and start shaping your project experience with precision and care.
Project Details
Please provide your basic contact information so we can connect with you quickly and start shaping your project experience with precision and care.
Budget & Timeline
Indicate your preferred budget range and project timeline so we can align our creative process with your expectations and deliver optimal results.
Final Note
Feel free to share any additional notes or preferences — every detail helps us tailor a truly premium experience for your brand.

Subscribe to Our Newsletter