Brauerei 2572 – Premium Beer Label Redesign

Brauerei 2572, a local brewery known for its traditionally crafted beers, needed a modern and distinctive label redesign to enhance brand recognition and appeal to the premium beer market. The challenge was to create a bold, sophisticated visual identity that maintains the authenticity of the brewery’s heritage while attracting a new generation of craft beer enthusiasts.

The solution included:

A striking industrial-style typography for strong brand presence
Minimalist yet impactful label layouts that highlight the beer type and brand story
A premium dark background with subtle textures for an authentic, high-end look
Gold, copper, and amber accents to differentiate each beer type

The new labels successfully positioned Brauerei 2572 as a modern yet traditional craft brewery, improving brand visibility in retail and hospitality markets.

View the full case study and explore the power of strategic beer branding.

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